Today, XALT is yours.

Today XALT goes on sale. To most people it is one more drink on the shelf. To us it is the end of a very long first chapter, so we want to tell you how it went.

It started with a kidney stone.

Not with a business plan. With a kidney stone, and a hard look at how we were really drinking through long, hot Malaysian days. Water alone was not always enough, and the electrolyte drinks we found were made for elite athletes, full of sugar, or both.

So we set out to make the drink we wanted every day ourselves.

We failed 18 times.

500 mg of sodium and zero added sugar is easy to print on a label. Making it taste like something you look forward to is not. It took us 18 tries to get to Watermelon and Melonberry, and we are still not done improving them.

It almost did not happen.

There was a point where XALT nearly stopped before it started. We kept going because we still believed in three rules, and we still do:

• It had to suit our weather. Heat here does not wait for training. Commutes, site days and errands are sweaty too.
• It had to be honest on the label. Every mineral and its amount, printed clearly. Zero added sugar, zero caffeine.
• It had to be easy to keep doing. One sachet, 500 ml of cold water, shake. Nothing to measure.

Built from zero.

The formula, the name, the box you will open: we built all of it from nothing, and we filmed a lot of it. If you want the long version, the whole series is on our Instagram.

What today means.

If you try XALT, tell us what you think, good or bad. Every message to hello@drinkxalt.com reaches us, the people who made it.

Thank you for being here on day one.

The XALT foundersMade in Malaysia.